Friday, March 26, 2010

Crafty Beer Labels



Just for fun. LATimes.

Craft beers, loosely defined as local brews produced by traditional methods, reflect not just specifics of their regions but offer a peek into the psyches of their creators as well. Like any label, those on craft beers bear a brand name and product information and meet the legal requirements of state and federal law.

But the estimated 1,500 craft brewers in the U.S., who sold slightly more than 4 million barrels of beer in the first half of 2009, are an intensely independent lot. Having broken from the conformity of so-called macro-brews, like Coors or Miller or Budweiser, microbrewers naturally take the next step and produce labels as quaint and curious and quirky as the liquid in the bottles.

Some of the stories beer labels tell turn out to be a bit too provocative for the authorities who oversee the industry.

Nude Beach Summer Wheat Beer, produced by Stevens Point Brewery Co. in Wisconsin, was banned for the mere suggestion that the sunbathers on the bright and playful label were, well, naked behind those strategically placed surfboards and volleyballs.

State liquor authorities in Maine and New York banned the import of Santa's Butt Winter Porter, a seasonal beer that made a visual pun out of a portly Santa seated on a wooden beer keg — known in the industry as a "butt."

And here in California, Weed Beer, brewed in the tiny town of Weed, came under fire for its bottle cap, which jokingly urged shoppers to "Try Legal Weed." (They also offer "Shastafarian Porter" - G)

Heh. Crack a cold one, fire up a fattie, and enjoy the rest. I added the links like extra foam.

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