The conservative news channel’s only real power is in riling up liberals, who by this point should know better.
The most interesting news about Fox News is that for some years now it has been damaging the right far more than the left. As a pair of political analysts wrote at Reuters last year, “When the mainstream media reigned supreme, between 1952 and 1988, Republicans won seven out of the ten presidential elections,” but since 1992, when “conservative media began to flourish” (first with Rush Limbaugh’s ascendancy, then with Fox), Democrats have won the popular vote five out of six times. You’d think they’d be well advised to leave Fox News to its own devices so that it can continue to shoot its own party in the foot.
[...] With a median viewer age now at 68 according to Nielsen data through mid-January (compared with 60 for MSNBC and CNN, and 62 to 64 for the broadcast networks), Fox is in essence a retirement community.
The million or so viewers who remain fiercely loyal to the network are not, for the most part, and as some liberals still imagine, naïve swing voters who stumble onto Fox News under the delusion it’s a bona fide news channel and then are brainwashed by Ailes’s talking points into becoming climate-change deniers. They arrive at the channel as proud, self-selected citizens of Fox Nation and are unlikely to defect from the channel or its politics until death do them part. (As Sherman writes, “Ailes’s audience seldom watches anything” on television but Fox News.) Hard as it may be to fathom, Fox Nation is even more monochromatically white than the GOP is, let alone the American nation. Two percent of Mitt Romney’s voters were black. According to new Nielsen data, only 1.1 percent of Fox News’s prime-time viewership is (as opposed to 25 percent for MSNBC, 14 percent for CNN, and an average of roughly 12 percent for the three broadcast networks’ evening news programs).
The Fox News membership is more than happy to be cocooned in an echo chamber where its own hopes and fears will be reinforced by other old white “people like us.” [...]
I'm 68 and white and I don't watch FOXNoise. I see enough clips from it on the channels I do watch that I don't have to. Heh.
Rather than waste time bemoaning Fox’s bogus journalism, liberals should encourage it. The more that Fox News viewers are duped into believing that the misinformation they are fed by Ailes is fair and balanced, the more easily they can be ambushed by reality as they were on Election Night 2012.
My sentiments exactly. As we used to say (probably still do) in the Corps, "Ambush is murder and murder is fun."
Fox News’s theoretical political power is further compromised by the internal crisis it shares with the GOP: its inability to navigate the conflict between the party Establishment and the radical base that is dividing the conservative ranks. The network has veered all over the place to try to placate both camps, only to end up wounded in the crossfire.
Perfect! When your enemies are shooting at each other and catching their propagandista in the middle and you don't have to do a thing, it's a "couch and popcorn" ambush. The best kind! More butter, please!
Paradoxically enough, the most powerful right-wing movement in the country, the insurgency in the Republican grassroots, loathes the Boehner-Christie-Rove-centric Fox News nearly as much as the left does.
Also paradoxically, this disproves the old adage that "the enemy of my enemy is my friend".
Please go read this.