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Olbermann’s tiff with the White House was minor, a “superficial” issue, he assures me. His true enemies will always be the right and Fox News, which, in Olbermann’s eyes, are one and the same. “The standard false equivalency in the coverage of cable news is that this is a left-wing version of Fox,” Olbermann says. “I get no talking points. It illustrates the core difference between us and the guys down the street.”
With the explosion of anti-Bush rage after Hurricane Katrina, Olbermann saw an opening. “I wanted to take over this little corner of the world,” he says. He blasted onto the scene by practicing the well-worn political tactic of punching up, attacking Bill O’Reilly, who, at the time—it’s hard to remember now—was TV’s king right-winger. “O’Reilly punched down on Olbermann and brought attention to Keith,” Phil Griffin tells me. Tensions got so bad that in 2009, Zucker and then–Murdoch adviser Gary Ginsberg discussed a secret truce after O’Reilly began attacking G.E. CEO Jeff Immelt. But these days, Olbermann largely ignores his old foe. “There’s just something missing. There’s some fire that’s gone,” Olbermann says. “He looks tired, he sounds tired.” Olbermann has refocused his artillery on Glenn Beck. “He is the spearhead of the moment. It underscores where the right is,” Olbermann says. “He really is the definition of the demagogue.”
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Or we'd really be up Shit Creek.
Good article, thanks to Digby, on CNNs attempts to stay relevant next to MSNBC and Fox.
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