Olbermann has been disappeared. What next?

Robert Parry

Now, with Olbermann’s permanent departure on Friday, the remainder of MSNBC’s liberal evening line-up, which also includes Rachel Maddow, Ed Schultz and Lawrence O’Donnell (who will fill Olbermann’s 8 p.m. slot), must face the reality that any sustained friction with management could mean the bum’s rush for them, too.

The liberal hosts also must remember that MSNBC experimented with liberal-oriented programming only after all other programming strategies, including trying to out-Fox Fox, had failed – and only after it became clear that President George W. Bush’s popularity was slipping.

The troubling message to progressives is that they remain essentially orphans when it comes to having their political interests addressed by any corporate news outlet. While the Right has built its own vast media infrastructure – reaching from newspapers, magazines and books to radio, TV and the Internet – the Left generally has treated media as a low priority.

As I wrote in an article last November, “Olbermann and the other liberal hosts are essentially on borrowed time, much the way Phil Donahue was before getting axed in the run-up to George W. Bush’s invasion of Iraq, when MSNBC wanted to position itself as a ‘patriotic’ war booster.

“Unlike News Corp. chairman Rupert Murdoch, who stands solidly behind the right-wing propaganda on Fox News, the corporate owners of MSNBC have no similar commitment to the work of Olbermann, Rachel Maddow and Ed Schultz.

"For the suits at headquarters, it’s just a balancing act between the ratings that those shows get and the trouble they cause as Republicans reclaim control of Washington.”

This dynamic has been instrumental to the Right’s political victories over the past three decades even as those policies – from Ronald Reagan to George W. Bush – have worsened the lives of middle- and working-class Americans.

The sudden disappearance of Keith Olbermann from television is another ominous omen that this dynamic will continue.

Worst-case scenarios tend to be self-fulfilling by design when the right-wing and Big Media are in charge. And they are most definitely in charge. We will see.