As far as customer service stunts go, this one was pretty epic: A helicopter sent to a remote Alaska town bearing a Taco Bell truck, itself bearing ingredients for 10,000 Doritos Locos tacos.
Last month, fliers trumpeting the chain’s debut in Bethel got residents salivating. After all, cheap Mexican food in the land of sled dogs and sub-zero temperatures isn’t exactly easy to come by. The nearest Taco Bell is some 400 miles away in Anchorage.
Count your blessings, Bethel. 400 miles is a safe distance. I guess the food-like Taco Bell offerings are "cheap" all right, but whether they're "Mexican food" or not probably depends on your distance from actual Mexican food.
It remains to be seen if the airlift violates either the 8th Amendment or the Geneva Conventions.
Taco Bell is to Mexican food as Repugs are to sanity. Not even close.
This is reminiscent of "Operation Haylift" in 1949. They made a movie out of that one. We'll probably get a commercial out of this one.