Wednesday, September 3, 2008

Rum Campaign Tweaks Twin Cities

Promo Magazine

Republican conventions are known for being tightly scripted, unsurprising and pretty bland, and signs indicate this week’s gathering in St. Paul, MN, won’t break that basic mold. But upstart rum brand Kilo Kai hopes to throw a little swerve into the party’s stride this week with a guerrilla promotion that takes aim at a political sex scandal well known in the Twin Cities.

The spiced rum brand and its agency All Terrain sent teams out Monday to place promotional footprints in the public bathrooms of hotels, bars and nightspots around the Twin Cities and also around the Xcel Energy Center in St. Paul, where the 2008 Republican National Convention is being held this week. The footprints ask stall occupants to “Tap your toe if you want to hook up with Kilo Kai.”

They're "tweakin'", all right! Go read the rest. Damn, it's hard to type whilst rollin' around on the floor! Bwahahahahahahahahahahahahahahahaha!!! What was that? I think somethin' just fell off...

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