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Ford addressed and resolved each of our three concerns regarding the above:
1. Ford announced that it will continue to support gay organizations and gay events in the coming year and beyond.
2. Ford is going to run advertisements in the gay media NOT ONLY promoting the Jaguar and Land Rover brands, but the ads will promote ALL of Fords brands, by name, including Jaguar and Land Rover.
3. Ford states unequivocally that it will continue to tailor its ads for the specific audience it is trying to reach, and then goes one step further. Ford challenges us to keep an eye out on their upcoming ads in order to verify that they will in fact be tailored.
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Details.
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